Understanding the Difference Between Employer Value Proposition (EVP) and Employer Branding.

When it comes to attracting and retaining top talent, companies need to go beyond just offering competitive salaries. They must create a compelling and unique identity that appeals to potential employees. This is where Employer Value Proposition (EVP) and Employer Branding come into play. While the two terms are often used interchangeably, they have distinct meanings and purposes. Let’s explore the differences between EVP and Employer Branding.

What is Employer Value Proposition (EVP)?

Imagine you’re a job seeker evaluating different companies. The Employer Value Proposition (EVP) is the unique set of benefits and rewards that a company offers to its employees in exchange for their skills, experience, and commitment. It’s like a promise made by the employer to the employees about the value they will receive by working for the company.

Think of EVP as the “what’s in it for me” factor for employees. It encompasses various elements such as compensation, benefits, work-life balance, career development opportunities, company culture, and more. A strong EVP helps attract, engage, and retain top talent by showcasing the distinct advantages of working for a specific company.

What is Employer Branding? 

Now, let’s talk about Employer Branding. Imagine you’re a company trying to establish a reputation as an employer of choice. Employer Branding is the strategic process of shaping and promoting your company’s image and reputation as an employer. It’s about actively managing and influencing how your organisation is perceived by both current and potential employees.

Employer Branding goes beyond the tangible benefits of an EVP. It focuses on the emotional connection and perception that job seekers have towards your company. It involves crafting a compelling narrative, showcasing your company’s values, mission, culture, and employee experiences. Employer Branding aims to differentiate your company from competitors and create a positive employer brand that attracts top talent.

The Relationship Between EVP and Employer Branding. 

While EVP and Employer Branding are distinct concepts, they are closely interconnected. Your EVP forms the foundation of your Employer Branding efforts. A strong EVP provides the substance and authenticity needed to build a compelling employer brand.

Think of EVP as the “what” and Employer Branding as the “how.” EVP defines the unique value proposition you offer to employees, while Employer Branding shapes how you communicate and promote that value proposition to the outside world.

Understanding the difference between Employer Value Proposition (EVP) and Employer Branding is crucial for companies looking to attract and retain top talent. EVP focuses on the tangible benefits and rewards that employees receive, while Employer Branding is about shaping and promoting your company’s image and reputation as an employer.

By combining an attractive Employer Value Proposition (EVP) and a strong Employer Branding with Thrivve’s Targeted Search approach, you will secure the very best candidates on the market. To find out more, get in touch and we will guide you on the best approach for your open role.